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Nike declared an ending to its relationship with Armstrong

Posted by Shift Cycle Wear on 1/14/2013
A big and surprising situation occurred when sponsors disconnected ties with Lance Armstrong, who has been slapped with a lifetime suspension from competition for doping on Wednesday, though most of the brands said they would continue to support Livestrong.

Nike was the first brand to take the step and declare an ending to its relationship with Armstrong. 

Nike stated that, due to the apparently intractable evidence that Lance Armstrong indulged in doping and deceived Nike for more than ten years, they are really feeling bad that they have terminated their contract with him, as Nike does not excuse the use of unlawful act enhancing drugs in any manner. 

Far ahead Wednesday, Trek Bicycle announced an ending to its relations with Armstrong, which date back to the late 1990s. 

“Trek is disappointed by the findings and conclusions in the USADA report regarding Lance Armstrong. Given the determinations of the report, Trek today is terminating our long term relationship with Lance Armstrong. Trek will continue to support the Livestrong Foundation and its efforts to combat cancer.” 

After all these activities, The Wall Street Journal published a report in which Trek spokesman said Armstrong will hold a minor stake in Trek Bicycle. 

Current Protest 
"We are not a bunch of ex-bike racers who hate Lance. We just wanted Nike to re-affirm that they support clean athletes. And they've done it,"
— JEFF MITCHEM

Nike Response 
Nike delivered a declaration by removing themselves from any connection in covering up Armstrong's doping. A New York Daily News article earlier this week had revived a years-old story about Nike wiring the UCI $500,000 on behalf of Armstrong to cover up a helpful doping result. The story created with evidence by Kathy LeMond, wife of Tour de France winner Greg LeMond, who told it during a 2006 lawsuit. 

Nike also announced that it was retitling the Lance Armstrong Fitness Center the Livestrong Fitness Center. 

A declaration on the Livestrong website by foundation's vice chairman, Jeff Garvey, will take over Armstrong's position as chairman.

"I have had the great honor of serving as this foundation’s chairman for the last five years and its mission and success are my top priorities," Armstrong said in the statement. "Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship.

" In associated news, past Armstrong colleague Levi Leipheimer was fired by his Omega Pharma-Lotto group on the week after Leipheimer self-confessed to doping during challenging with Armstrong. Another problem occurs when Skratch Labs proprietor Allen Lim, who functioned with Floyd Landis and Armstrong's RadioShack squad, said VeloNews.com that he was attentive of doping by Landis and Leipheimer but was helpless to stop them dope and advised them not to. Lim announced that he never was working by Landis but in its abode was employed for Saris, which was endorsing Landis' use of the PowerTap power rhythm with blog posts by Lim published through Landis preparations for the Tour de France. 

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